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SimpleAnalytics! High-level recommendations if you see this. I am a systems developer and privacy guy working at a digital advertising firm and really don't un
by RollAHardSix 4y ago
SimpleAnalytics! High-level recommendations if you see this.
I am a systems developer and privacy guy working at a digital advertising firm and really don't understand the coming implications of the Google Ads antitrust lawsuit, digital advertising, or how to seperate my work-life balance and stop reading HN on a Sunday..
Most of your articles are fantastic and very factual vs vendor orientated and I LOVE that. Would you be able to do a few posts on the topics above and how the google ads/analytics changes/lawsuits CCPA/CCPR, VA Data Privacy laws, are changing the digital advertising industry client-delivery metrics? For instance, I will fully admit that I don't understand the way Analytics and Ads actually tie-in together in terms of the digital ads sales process. Is everything going to be de-anonymized and non-targeted in the future? Is targeting by geographic location acceptable? How does this stuff affect things like print mailers and CRM platforms and how do the metrics change using something like simpleanalytics vs google analytics tracking? I understand more privacy, unique page views from referring URLs, but what are the differences, or should I say difficulties, I should expect in reporting to clients their website tracking and ad campaign tracking?