Without a doubt the customers will see the bulk of the saved money. But Bezos capturing 5% of it will lead to an even more massive fortune. The minute any sizea

Without a doubt the customers will see the bulk of the saved money. But Bezos capturing 5% of it will lead to an even more massive fortune. The minute any sizeable competitor follows suit it’s likely to be back to the typical roughly 2% retail margin with 98% of the savings going to customers.