Their design appears to be quite deliberately taken from UK IaaS company Brightbox: http://brightbox.com/ http://brightbox.com/ We've asked about it on twitter

Their design appears to be quite deliberately taken from UK IaaS company Brightbox: http://brightbox.com/ http://brightbox.com/ We've asked about it on twitter but no answers from them just yet. I presume an outsourced design someone pinched without them knowing (or quite the coincidence). (fulldisc: I'm a brightboxer).