He addresses this too: "The other important thing it’s trying to catch is people who are creating individual accounts, rather than +Pages, for non-human entiti

He addresses this too: "The other important thing it’s trying to catch is people who are creating individual accounts, rather than +Pages, for non-human entities such as businesses or organizations. The behavior of +Pages is deliberately restricted in the system, and we don’t want people to be creating fake human accounts to circumvent that. The name check turns out to be a very powerful tool to catch these." This is followed by the previous quote.