I'm not worried about the DB. Less down the pipe to the browser or app means the user can get to see something sooner. It also mean less for the hardware / brow

I'm not worried about the DB. Less down the pipe to the browser or app means the user can get to see something sooner. It also mean less for the hardware / browser + JS to swallow. Minor? Maybe. Until you have users with less powerful mobile devices using less than ideal wifi / internet connections. If work provides you with a new device (either as a company perk or because you're well paid) and you live in a major city where mobile data speeds are great these things don't matter. For most everyone else they do. I suppose this explains why so many mobile experiences are so bad? People like you feel the user experience is "utter bullshit". Shame on you.