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Is there any market research available that shows that blurbs are actually effective in driving sales or interest in a book?
by Algemarin 4y ago
Is there any market research available that shows that blurbs are actually effective in driving sales or interest in a book?
- onetokeoverthe 4y ago[dead]
- pilarphosol 4y agoThe lack of them is probably more harmful than the content is helpful. But I do think they move readers who are on the fence about what to buy. It takes a long time investment to learn whether a novel is any good, so social proof is, unfortunately, a pretty big influence.
- MrVandemar 4y agoI kind of feel that they do influence my buying occasionally. A blurb from, say, William Gibson might lead me to pick a book up. I doesn't matter what was blurbed, but gives the idea that the book is something adjacent to ideas and topics and style of Gibson. Actually, the quote on the cover of Murakami's Dance Dance Dance lead me to consider, and buy the book: "If Raymond Chandler had lived long enough to see Blade Runner, he might have written something like Dance Dance Dance" -- The Observer. Now, I don't think that's strictly accurate, but does lend a little of the philosophical flavour and slightly sparse writing style, and I did wind up buying and then enjoying the book, and others of Murakami's, enormously.