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Option #3: a desperate move to drive adoption, potentially at the cost of their own profit margin.
by BaseballPhysics 4y ago
Option #3: a desperate move to drive adoption, potentially at the cost of their own profit margin.
- pram 4y agoWith the amount they’ve spent so far I think they should have just literally gave them away.
- zamalek 4y agoAdoption is how they improve their profit margin. The more products they have wearing their HMD, the better.
- BaseballPhysics 4y agoLong-term, sure, you've just described what a loss leader is. I'm referring to short-to-medium term margin on the devices themselves.
- mcaledonensis 4y agoLikely yes. Considering that the pandemic was near perfect for VR, they are probably seeing contraction of their user base now. Even with perfect market conditions in 2022, that division of Meta reported $13.7 billion in operating losses for Reality Labs.