Environmental activists have always worked in partner with the media. Raising awareness about issues is how things get done. So, media coverage is a good metr

Environmental activists have always worked in partner with the media. Raising awareness about issues is how things get done. So, media coverage is a good metric to use for overall focus. When is the last time you heard of an environmental group addressing anything other than climate change? Like regular soot pollution or recycling? Hardly anything gets recycled.