Interesting to hear other peoples opinions... I actually find it easier to say I'm working on an "art-project" these days with zero shame. One of the advantage

Interesting to hear other peoples opinions... I actually find it easier to say I'm working on an "art-project" these days with zero shame. One of the advantages for me: most people assume that "art projects" generally don't start with the expectation that one is going to profit insanely (contrasted with the perception when one says "I'm doing a startup"). The measure of success is simply getting the work out there into the public, that is all an artist can do. The rest is up to the consumer. This is the perspective that works for me and keeps me happy and humble. For me, when I gave up trying to control other peoples perceptions of myself, my life became much easier. (edit: I'm doing something in the NFT space, so it's also technically true as well as metaphorically) YMMV.