In these discussions, I always like to suggest my favorite company as a case study. https://www.fractalaudio.com/ https://www.fractalaudio.com/ They make the

In these discussions, I always like to suggest my favorite company as a case study. https://www.fractalaudio.com/ https://www.fractalaudio.com/ They make the highest end guitar audio processing HW and are constantly providing free SW updates that greatly enhance the unit. Their lack of a subscription model for SW flies in the face of current HW/SW product monetization "wisdom." Compare to their competition which maybe pushes out one or two firmware updates over the life of the product that are mostly bug fix. I have bought every main release of their flagship product and will keep doing so even though it is way more than a bedroom player needs. If you are into guitar and a hacker, I recommend checking it out. It is a massive evolution beyond the old school pedalboard and tube amp world (which of course have their old school charms). It has an insane level of depth and most parameters are controllable in real time.