Since this is advice for startups, the title is slightly inaccurate. It is not so much “for life” as it is for the duration of the honeymoon period; i.e. custo

Since this is advice for startups, the title is slightly inaccurate. It is not so much “for life” as it is for the duration of the honeymoon period; i.e. customer acquisition phase. When the VCs want their payout, it will inevitably change, and customers will notice.