Just speculating but maybe the Amazon advantage is in b2b rather than b2c. In terms of AWS or Marketplace they have huge experience in selling managed resource

Just speculating but maybe the Amazon advantage is in b2b rather than b2c. In terms of AWS or Marketplace they have huge experience in selling managed resources to other companies. Maybe that approach could be applied to real world resources. Wrap everything in an API and offer everything on the same single vendor platform.