There are niches in e-commerce based around specialized tools which require more permissions and user engagement than a basic store site. In some cases, such to

There are niches in e-commerce based around specialized tools which require more permissions and user engagement than a basic store site. In some cases, such tools account for a significant portion of the total revenue. It's not surprising at all to me that Shopify would invest in this type of technology, and I would assume that other big players are doing the same.