> In this case, it's a bit different. Pretty much all of that information is protected by HIPAA. > > I'm not sure the FTC will be Amazon's primary regulatory co

> In this case, it's a bit different. Pretty much all of that information is protected by HIPAA. > > I'm not sure the FTC will be Amazon's primary regulatory concern in this instance. And HIPAA is just the start. The FTC really is the least of your concerns once you start playing in healthcare on a diagnostic level. It's been less than 48 hours since the FTC fined another high-profile healt-tech startup for selling patient data to advertisers, including Facebook and Snapchat: https://www.ftc.gov/news-events/news/press-releases/2023/02/ftc-enforcement-action-bar-goodrx-sharing-consumers-sensitive-health-info-advertising https://www.ftc.gov/news-events/news/press-releases/2023/02/... HIPAA provides some very basic protection, but nowhere near what most people think it does, and nowhere near enough.