This is actually a good example of my point. The important part is not the marginal cost to produce the software, it is the value it creates for the user. As

This is actually a good example of my point. The important part is not the marginal cost to produce the software, it is the value it creates for the user. As a salaried employee, there isn't much software out there that can either increase my income or decrease my expenses, so most of my personal software purchases end up being for leisure. However, software does provide tremendous value to my employer. As a result, they are willing to spend millions on it annually. In the example of selling an AGI product, why bother selling it to me for whatever the maximum price I could afford? I'm not going to put a mortgage on the house to buy it because it won't allow me to maximize income by working 10 salaried positions or anything like that. But my employer could save millions with it and therefore they would be willing to spend millions to buy it.