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I haven’t checked their financial statements but I bet it breaks it down roughly and I would be surprised if their average customer spends more on automotive th
by voisin 4y ago
I haven’t checked their financial statements but I bet it breaks it down roughly and I would be surprised if their average customer spends more on automotive than the rest of the store. I bet it isn’t even close in the opposite direction. Maybe I’m wrong though! I am going based on their ads that dedicate very little space to automotive versus the rest.
- frosted-flakes 4y agoI dunno, their flyer always has a couple of pages for deals on brake parts and tires, although the majority of the flyer is always other products. Even so, it's probably because flyers are focused on getting customers into the store, but no one impulse buys "cheap brake pads" and "discount oil changes", so why advertise for them? Also, auto parts can generally only have deals by category since there are so many cars on the road, which means they can only use generic images and price ranges. I'm definitely not their average customer, but the average Joe that has settled on using Canadian Tire for routine car maintenance definitely spends more on automotive stuff, simply because cars are expensive to maintain. But I bet their household products are more profitable.