I would recommend not to only focus on the things that don't change, but look at how things that do change impact the things that don't. For example, very few

I would recommend not to only focus on the things that don't change, but look at how things that do change impact the things that don't. For example, very few customers have "new" problems. The problems of society have existed for decades or centuries. Almost everything maps back to Maslow's Hierarchy of Needs, therefore, when looking at the new, it should be viewed in the impact it has on things that don't change. The author's example of the internet being a Black Swan, I believe, is wrong. Sci-Fi had been writing about such a network for over a century. The thing that didn't change was our desire for knowledge. The internet was the new library initially, and the internet was able to expand into other needs that didn't change. I feel like it is better to take both a macro view and a micro view. We work in the neurotech and sleeptech space. From a macro perspective, sleep, and the health impacts have not changed, so we focus on solving that problem. The micro-details is that we now have the technology to serve that need, that is something that does change, and will continue to change.