We had a similar problem in terms of engaging with our target audience. This might feel a little silly, and I was initially somewhat skeptical, but our investor

We had a similar problem in terms of engaging with our target audience. This might feel a little silly, and I was initially somewhat skeptical, but our investors pushed us to read and integrate "The Mom Test" into our thinking. It worked. https://www.momtestbook.com/ https://www.momtestbook.com/ You may think that the approach doesn't apply to your market, customers, ideal user, etc., but I assure you that it does.