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Sounds like The Mom Test could be a good read (although targeted mainly toward start ups) and Deploy Empathy by Michelle Hansen for conducting user interviews.
by simonbarker87 4y ago
Sounds like The Mom Test could be a good read (although targeted mainly toward start ups) and Deploy Empathy by Michelle Hansen for conducting user interviews.
And yes, speak to everyone and always ask them for a referral to one (ideally two) other people if it went well with them.
- Centigonal 4y agoI'm partway through The Mom Test right now. I like the approach of starting with the problem space, not with "do you like my solution pretty please?" I think it's a really good resource for knowing how to talk to possible customers about their problems, but I haven't gotten much from it around how to get in the room with those customers.
- legitster 4y agoSecond half of the Mom Test covers this a bit more.