Interesting that he identifies three things and then comments on the two which really ARE obviously true long term and not on the third which is much more debat

Interesting that he identifies three things and then comments on the two which really ARE obviously true long term and not on the third which is much more debatable. When I go to Amazon I'd often prefer a smaller selection of items for common categories, with better price/quality tradeoff information, and an assurance that I wasn't going to get an inferior substitute. Not that it's an EASY problem to solve, particularly at Amazon's scale, but it's also the thing where it's most likely that a customer will come up and say "Jeff, I just want to be able to order a USB key that has the capacity it claims without having to wade through thousands of shady vendors".