I think this article has great advice when the metric is well chosen. But that's the hard part, choosing a metric that matters, and that's the majority what go

I think this article has great advice when the metric is well chosen. But that's the hard part, choosing a metric that matters, and that's the majority what goodhart's law is about. Too many things in business cannot be quantified, so you measure things adjacent and hope the correlate, and often that correlation is just wishful thinking. Take for example, how do you measure productivity of developers? Lines of code? Number pull requests? Story points completed? Tickets closed? All of those measure....something...but they don't measure productivity directly. A smart engineer who spends a few extra days on a design that comes up with a new plan that cuts out half the work fails by all metrics I've listed above, but could easily be the most productive developer just by cutting out work. Business is hard to measure directly. It's way too easy to penalize your best people by over focusing on quantifiable metrics.