Something to consider: small phones are a niche and producing them is a way of capturing a specific set of customers. I was an Android guy, but one of the top

Something to consider: small phones are a niche and producing them is a way of capturing a specific set of customers. I was an Android guy, but one of the top two reasons my newest phone is an iPhone is due to the small form factor (the other is longer support cycles). If Apple stops making small phones, my next one may well be an Android. On consideration, capturing a niche market segment like this may be more valuable for Apple than it is for other manufacturers, as it increases the odds of getting them locked into your ecosystem.