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Isn't this what the 'long tail' is about? Online, your 'neighborhoods' are demographic niches. Now, if the needs of your online 'neighborhood' have already bee
by cglee 18y ago
Isn't this what the 'long tail' is about? Online, your 'neighborhoods' are demographic niches.
Now, if the needs of your online 'neighborhood' have already been met, then that's similar to living in a neighborhood full of Italian immigrants and still looking to start an Italian restaurant nearby. You'll have to move and learn about the needs of other 'neighborhoods'.
- mlinsey 18y agoMany people (including Eric Schmidt in a submission that was posted earlier this week, although I've certainly heard it before) argue that the Internet follows more of a Zipf's Law distribution (http://en.wikipedia.org/wiki/Zipfs_law http://en.wikipedia.org/wiki/Zipfs_law) than a "long tail". In other words, the bulk of the traffic and therefore the revenue is in the head. As a corollary, the Internet doesn't get rid of celebrities, it creates bigger celebrities.
- daniel-cussen 18y agoTrue. Maybe the metaphor was apt. At any rate, we can all agree that there are quite a few niches that are a little cramped.