I generally agree with most of the points made by the author, except he neglects a very basic requirement - usability and memorability. Whether we like it or n

I generally agree with most of the points made by the author, except he neglects a very basic requirement - usability and memorability. Whether we like it or not, these products often end up needing a website which need a domain. theagileplanner.com is a substandard name because someone else owns agile planner.com - most users will not remember the "the" and leave it off the domain when they type it in or write it down. It is okay to refer to the "the" in a product or company name in your copy, but generally fatal when it comes to domain names - unless you own the corresponding version of the domain with the "the".