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Even if they lose 30% of their premium customers as a result of this change, they still come out ahead on revenue (and even further ahead on earnings, given the
by Centigonal 4y ago
Even if they lose 30% of their premium customers as a result of this change, they still come out ahead on revenue (and even further ahead on earnings, given the smaller userbase needed to maintain that revenue).
Not great for new premium user acquisition though.