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as a guy who works in developer marketing - good set of advice in here imo. posthog if youre reading this - how did you think about budget for marketing? time
by swyx 4y ago
as a guy who works in developer marketing - good set of advice in here imo.
posthog if youre reading this - how did you think about budget for marketing? time budget and $ budget. "Hire a developer who loves writing onto your marketing team" is a huge expense for a very early stage startup (it looks like you're Series B with $27m raised so you can afford it - when exactly do you pay a developer salary just to write?).
also find it funny to see "It’s ok to waste money on sponsorships" with "Sponsoring events is disproportionately expensive". so basically only newsletters work?
- RheingoldRiver 4y agoAs a developer who loves writing, how would I find a job like this (either fulltime or contract)? What job titles do they tend to have? I'm somewhat on medical leave right now but looking for a job soon, and this sounds like something I'd be pretty interested in.
- piemets 4y agoauthor here (big fan of your blog btw!) in terms of budget, I'm not going to pretend we had some grand plan, but this is _roughly_ how things played out at each stage: - Seed: CEO only writing occasional content, micro paid ads experiments (<$500 per campaign) - Series A: hired a content marketer with SEO expertise and a product marketer (both non-technical), hired paid ads agency ($5k/mo for agency, $Xk/mo ad spend with lots of iterating) - Series B/post-PMF: started experimenting with content sponsorships, hired technical content marketer, tested non-obvious paid ad channels > basically only newsletters work For us, yes. But this may change at scale - plenty of much larger devtool companies than us _seem_ to do a good job with events.
- swyx 4y agothanks for sharing! and reading!