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IMO the danger with those sections isn't how disingenuous it might be to some, it's the fact that you have to be very careful what brands you are highlighting h
by waboremo 4y ago
IMO the danger with those sections isn't how disingenuous it might be to some, it's the fact that you have to be very careful what brands you are highlighting here to not send the wrong message.
What are you actually trying to convey here to potential clients? Having a bunch of consumer tech brands when your potential base is actually more about universities, sends the message that you're not a serious company in the field and won't have their best interests at heart. Worse, it can make you seem very generic, as most sites flaunt Google/Microsoft all over the place.
This also applies to success stories. Highlighting irrelevant success stories also sends the wrong message. If a potential client in finance is looking at your tool, ready to drop substantial funds, but all they can find are success stories relevant to gamer brands, they're gone they aren't going to do the work for you to find out if you're good enough.
You have to be selective even if that feels counter intuitive at first. So I don't mind the row(s) of brands related, just make sure it's sending the message you want to send.