Running ads is a sophisticated business. You have to understand the platforms you’re using, the targeting tooling, the audiences you want to target and to do so

Running ads is a sophisticated business. You have to understand the platforms you’re using, the targeting tooling, the audiences you want to target and to do so in a way that won’t just blow your budget instantly in the wrong place. You also need “creative”, i.e designs for ads that will be effective for your chosen medium(s) and audience(s). After that you need on-the-fly analysis to redirect money to the most effective places. All this work is usually done by ad agencies, who do a fixed amount of work for you each month on a retainer.