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That’s not really true. You will have a much higher Quality Score for your own name that any competitor and as such your ads will cost very little. Your competi
by jahewson 4y ago
That’s not really true. You will have a much higher Quality Score for your own name that any competitor and as such your ads will cost very little. Your competitor on the other hand is going to have to pay a small fortune to bid on those same keywords - you’ll never have to “compete” with them.
- dfabulich 4y agoI think you misread my post. When you don't have competitors buying ads against your name, and you already have the #1 spot in organic search results, buying your own name is a waste of money. When you do have competitors buying ads against your name, sure, spend money to defeat them; you'll be able to do it pretty affordably, because of your Quality Score advantage. But until then, buying ads for your name is a waste of money. (And it confounds your analytics, as TFA points out.)