> licensed stores, which is what you'll see in a Barnes and Noble FWIW, Barnes and Noble operates its own brand, Barnes and Noble Cafe, that isn't a licensed S

> licensed stores, which is what you'll see in a Barnes and Noble FWIW, Barnes and Noble operates its own brand, Barnes and Noble Cafe, that isn't a licensed Starbucks. Licensed stores have full branding and, these days, accept stars as discounts and purchases there accrue stars. The third category (corporate and licensed being the first two) is "We Proudly Serve", meaning the business isn't a Starbucks but has an agreement to sell some or all of the 'bux product line.