The correct solution for this is to ask ISP customers to pay for resource usage if, in fact, their usage is so onerous. This is transparently an effort to keep

The correct solution for this is to ask ISP customers to pay for resource usage if, in fact, their usage is so onerous. This is transparently an effort to keep prices apparently low for the end consumer to make the internet service more attractive to consumers and try to reach into the deep pockets of netflix and other content providers to subsidize that cost. Ultimately that looks to consumers like expensive netflix and cheap ISP, which benefits the ISPs but doesn't really help anyone else.