The bad fonts can be tweaked ever so slightly to remain eminently familiar and inviting, but slightly adjusted in positive ways. It could be kerning, leading,

The bad fonts can be tweaked ever so slightly to remain eminently familiar and inviting, but slightly adjusted in positive ways. It could be kerning, leading, default font size, all come together in very powerful ways before finding a very specific font to enhance the brand experience. If we look at HN, the window we type a comment into continues to use a font when writing that can help induce more awareness of writing. Maybe it would be slightly different if it was a blinking square cursor. Or a slightly taller box.