I just don't see advertising revenue scaling and sustaining Fb. They need to generate hard cash, probably something along the lines of a subscription-based. Per

I just don't see advertising revenue scaling and sustaining Fb. They need to generate hard cash, probably something along the lines of a subscription-based. Perhaps they should consider making Fb apps relevant again, except structured in a way that generates significant revenue similar to the AppStore. But I still don't see this sufficing. Promotional leverage aside, the freemium model seems to frequently drown in a big hole of gluttony. And the point at which you try and change your model, often creates negative backlash from unappreciative consumers. Certainly in retrospect it's easy to point out Fb's faults... but I feel like they should have limited free accounts unless you were a subscriber. Only paid members can create groups, pages, etc... but free members can join as many as they'd like. The social benefits still remain in tack, Fb is compensated for all this data storage, and helps curb pollution in the Fb community.