But when everyone doesn’t live in the same spot on earth, it becomes tricky. Time for living things is primarily based on the course of the sun above their hea

But when everyone doesn’t live in the same spot on earth, it becomes tricky. Time for living things is primarily based on the course of the sun above their heads. Hence timezones to adjust between the local needs, and the worldwide synchronization. UTC is plenty enough to offer a good sync reference for distributed teams. Swatch beats was a good idea too, but failed.