Right now, people are in the "This is really cool" phase of using the technology. People are learning to use it by implementing whatever strikes their fancy,

Right now, people are in the "This is really cool" phase of using the technology. People are learning to use it by implementing whatever strikes their fancy, including a lot of things that weren't possible before, but which aren't practical or valuable. Once things settle down we'll start to see some seriously useful stuff, but for the moment it's the wild west.