Interesting. Most of the content creators I tend to watch (not that many really) organise their own sponsorships. eg "This video brought to you by XYZ" For t

Interesting. Most of the content creators I tend to watch (not that many really) organise their own sponsorships. eg "This video brought to you by XYZ" For those, using an ad blocker won't make much difference. But I guess if the content creators important to you are relying on youtube's monetisation, they would indeed be affected. Not sure how else to send a signal to Youtube though, as they only seem to care about revenue. Seems like there's only that one lever that can be pulled. eg "ad blocker or not?"