I do believe it is "wrong" to watch pirated content but like I said in another comment, the problem has two sides. People are doing things that "come naturally"

I do believe it is "wrong" to watch pirated content but like I said in another comment, the problem has two sides. People are doing things that "come naturally" to them on the internet and Hollywood is trying to map an old business model onto a distribution method that has so many different dimensions and norms that it's caused a schism between the (potential) consumers and themselves. People, then, resort to pirating a movie because it's cheaper or they want to be able to watch it multiple times. I think Amazon's content delivery "system" as it stands, now, is a wonderful answer to this whole issue (you buy it, you can download it, and it also sits on your own S3 account accessible by all of your devices!). Either way, Hollywood needs to innovate (or be disrupted) in order to turn all of those people pirating into monetizable consumers (I really do think that is possible, too).