Agree with all of this. Another angle is the advertisers' participation. Fox doesn't put some of their shows on Hulu not because it's hard, but because they w

Agree with all of this. Another angle is the advertisers' participation. Fox doesn't put some of their shows on Hulu not because it's hard, but because they won't make the same $ per impression that they make on TV. There's work to be done to convince the advertisers (ad agencies?) that placements on digital screens are just as valuable (hopefully more valuable) as TV. Remember that Movie studios are also TV studios, and you can't fight one without the other.