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Step 1: Get a lot of users; Step 2: ???; Step 3: Profit! This is why LinkedIn's ability to monetize is so important. Facebook has already raised half a billio
by mdasen 18y ago
Step 1: Get a lot of users; Step 2: ???; Step 3: Profit!
This is why LinkedIn's ability to monetize is so important. Facebook has already raised half a billion and will probably need to raise that amount again to survive until it comes out with its business plan. According to the TechCrunch figures, they're loosing $142M/year (dangerous assumption, I know).
At that point, maybe Facebook can become profitable, but how profitable? I don't really feel like running net present value calculations (maybes someone else can), but when you're talking about VC of $1B and the better part of a decade before profitability, you quickly see how much someone has to make to actually be a worthwhile venture. Maybe Facebook will start making billions per year. Maybe Facebook just won't be able to monetize their traffic (to a profitable level).
- gaius 18y agoFacebooks strategy has to be monetizing events. Create a cinema trip event, everyone who RSVPs gets their ticket booked automagically, Facebook gets a commission. Create a LAN party event, order pizza at the same time, Facebook gets a commission. Or sports or travel tickets or whatever. The scope here is vast, but to get there they have to be the de facto social calendar.
- colinplamondon 18y agoThey used to be profitable, but they've killed off their profit centers (sponsored company pages, ala Apple's old group) in trying to score a home-run business model. Facebook can revert to the old model if need be, but they won't be getting that 15b valuation again.