The trial [1] I saw suggested that: > Using around 1000 volunteer households, trials to date indicate a 19 - 35% reduction in peak load where direct load cont

The trial [1] I saw suggested that: > Using around 1000 volunteer households, trials to date indicate a 19 - 35% reduction in peak load where direct load control demand management is utilised. There is a 19 - 35% percent reduction in power usage using the technique. Payment for opting into the program looks like a great idea. Could the concept be extended to freezers and fridges? Imagine if you controlled a network of these small appliances and sold the ability to reduce peak demand to your distribution company. [1] http://www.etsautilities.com.au/centric/our_network/demand_management.jsp http://www.etsautilities.com.au/centric/our_network/demand_m...