I agree that friction is the problem. My wife was incredibly frustrated trying to set up our Quest 2 after I wiped it for her, but once set up, we hung out in

I agree that friction is the problem. My wife was incredibly frustrated trying to set up our Quest 2 after I wiped it for her, but once set up, we hung out in Horizon Worlds and she ended up staying there an hour longer than myself because she was talking to some other woman with young children. VR/AR is a really hard thing to sell because you don’t know what you can experience until you experience it. And you don’t see how revolutionary this will be until you really start playing around with it and trying to integrate it with your life. > Basically you only bother with it if you know you are going to have at least 30 minutes of 100% dedicated distraction-free time while you put your phone away, a high bar these days! This is where Apple will dominate, and I think Meta knows it. With Apples headset I’m sure you will have your phone, iMessage, etc all built in. No need to check the phone anymore.