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FWIW, this has roughly been the plan for a while. Full-on, daily-wearable AR is a major end goal. When you look at the past and present roadmaps, it's been al

FWIW, this has roughly been the plan for a while. Full-on, daily-wearable AR is a major end goal. When you look at the past and present roadmaps, it's been all about progressively building hardware and software capabilities to enable this, such as smaller and more powerful headsets, mixed reality as a step to AR, controlling experiences via wrist input, glasses as a computing form factor, etc.

koolala 4y ago
“We should be able to run a very good ads business,” he said. “I think it’s easy to imagine how ads would show up in space when you have AR glasses on. Our ability to track conversions, which is where there has been a lot of focus as a company, should also be close to 100 percent.” Is the plan really to have an always-on device that records everything you say through your entire life for advertisement? Edit: conversions not conversations! false alarm! thank god...
- pavlov 4y ago
  So far in computing history, nobody has ever gone broke by underestimating the average consumer's disregard for their own data privacy... It's sad if Meta doesn't see a need to internally reform on this front, though. Regardless of the financial bottom line, the company culture must evolve beyond defaulting to solutions that ultimately boil down to "everything that goes through our servers is fair game for us". I thought Zuck's E2E encryption promises a couple years ago were somewhat earnest at the time, but that may be all past.
- meepmorp 4y ago
  Sucking up personal data to develop an ad profile is a tried and true strategy for them, and it's hardly surprising that they'd at least look into replicating that in the metaverse.
- KaiserPro 4y ago
  > “We should be able to run a very good ads business,” As someone who works in research for AR and related stuff, its really _awesome_ to see a leader thoroughly piss in the well before its even launched a practical device. We all know that AR is a privacy issue, and if handled badly, will hamper society to huge extent. Yet, here we have this preening shit overriding all the privacy lessons the industry has learnt over the last 10 years.
- theRealMe 4y ago
  Note that it says “track conversions” not “track conversations”. Tracking conversions means that they will know if they displayed an ad to you, that you bought the thing advertised. If that’s not what you misread, then carry on.
  - koolala 4y ago
    Yeah I totally misread it, couldn't believe it. Kind of unfortunate how easy it is to misread - lots of people seem to be.
- johnbellone 4y ago
  How is that any different from your watch or phone? I have yet to find a real compelling use-case for wearables outside of the health space. But after playing games in VR it is quite apparent where everything will be going. It'll be interesting to see how much Apple is able to integrate into their first pass of their AR headset. I'm curious to see how long it'll take for us to have a daily wearable headset that is as accessible as our other devices to developers. We'll certainly see some awesome innovation, and, of course, people looking to simply mine your life so they can sell you another pair of sneakers.

koolala 4y ago

“We should be able to run a very good ads business,” he said. “I think it’s easy to imagine how ads would show up in space when you have AR glasses on. Our ability to track conversions, which is where there has been a lot of focus as a company, should also be close to 100 percent.” Is the plan really to have an always-on device that records everything you say through your entire life for advertisement? Edit: conversions not conversations! false alarm! thank god...

pavlov 4y ago
So far in computing history, nobody has ever gone broke by underestimating the average consumer's disregard for their own data privacy... It's sad if Meta doesn't see a need to internally reform on this front, though. Regardless of the financial bottom line, the company culture must evolve beyond defaulting to solutions that ultimately boil down to "everything that goes through our servers is fair game for us". I thought Zuck's E2E encryption promises a couple years ago were somewhat earnest at the time, but that may be all past.
meepmorp 4y ago
Sucking up personal data to develop an ad profile is a tried and true strategy for them, and it's hardly surprising that they'd at least look into replicating that in the metaverse.
KaiserPro 4y ago
> “We should be able to run a very good ads business,” As someone who works in research for AR and related stuff, its really _awesome_ to see a leader thoroughly piss in the well before its even launched a practical device. We all know that AR is a privacy issue, and if handled badly, will hamper society to huge extent. Yet, here we have this preening shit overriding all the privacy lessons the industry has learnt over the last 10 years.
theRealMe 4y ago
Note that it says “track conversions” not “track conversations”. Tracking conversions means that they will know if they displayed an ad to you, that you bought the thing advertised. If that’s not what you misread, then carry on.
- koolala 4y ago
  Yeah I totally misread it, couldn't believe it. Kind of unfortunate how easy it is to misread - lots of people seem to be.
johnbellone 4y ago
How is that any different from your watch or phone? I have yet to find a real compelling use-case for wearables outside of the health space. But after playing games in VR it is quite apparent where everything will be going. It'll be interesting to see how much Apple is able to integrate into their first pass of their AR headset. I'm curious to see how long it'll take for us to have a daily wearable headset that is as accessible as our other devices to developers. We'll certainly see some awesome innovation, and, of course, people looking to simply mine your life so they can sell you another pair of sneakers.