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The post is right about distribution being the biggest challenge, it is not about how movies are being made, is about how can you shift the industry model into

The post is right about distribution being the biggest challenge, it is not about how movies are being made, is about how can you shift the industry model into another distribution channel.

vibrunazo 15y ago
I personally believe in the exact opposite. Alternative channels exist today and are already used by alternative producers. But the problem, as I understand, is that Hollywood producers are somewhat tied to traditional channels. Because making a movie is so expensive, and today only traditional distribution returns your investment. Then after you spend a few million dollar making a movie, you'll find it a bit risky to try a new unproven distribution model. It's naive to say that today anyone can make a movie, because cameras are cheaper. The average guy is still far from being able to produce anything remotely near a Hollywood production level. If that was true, if anyone (or any reasonably sized studio) could make a near Hollywood level movie. Then the competition would have killed them already. But that's a point where technology is specially important in fixing. The tools are still not cheap enough, but are getting cheaper. We can make them better. Distribution is already here. But there's not enough content to distribute. I'd argue that the distribution problem is "reasonably well" solved today. The last piece of the puzzle is to solve content creation. We need to focus on building content, and tools that will democratize content creation. Not distribution.
- braco_alva 15y ago
  I feel it's a balance between both, yes, you're right the distribution channels are already there, but the quality of the productions that use those channels are not even close to the quality Hollywood productions have. We need to find a way to give independent studios a way to develop quality content that can be easily distributed and develop technology that lowers the production cost, because probably Hollywood studios won't shift until they see there's a market, where independent studios are actually making profits.

The post is right about distribution being the biggest challenge, it is not about how movies are being made, is about how can you shift the industry model into another distribution channel.

vibrunazo 15y ago

I personally believe in the exact opposite. Alternative channels exist today and are already used by alternative producers. But the problem, as I understand, is that Hollywood producers are somewhat tied to traditional channels. Because making a movie is so expensive, and today only traditional distribution returns your investment. Then after you spend a few million dollar making a movie, you'll find it a bit risky to try a new unproven distribution model. It's naive to say that today anyone can make a movie, because cameras are cheaper. The average guy is still far from being able to produce anything remotely near a Hollywood production level. If that was true, if anyone (or any reasonably sized studio) could make a near Hollywood level movie. Then the competition would have killed them already. But that's a point where technology is specially important in fixing. The tools are still not cheap enough, but are getting cheaper. We can make them better. Distribution is already here. But there's not enough content to distribute. I'd argue that the distribution problem is "reasonably well" solved today. The last piece of the puzzle is to solve content creation. We need to focus on building content, and tools that will democratize content creation. Not distribution.

braco_alva 15y ago
I feel it's a balance between both, yes, you're right the distribution channels are already there, but the quality of the productions that use those channels are not even close to the quality Hollywood productions have. We need to find a way to give independent studios a way to develop quality content that can be easily distributed and develop technology that lowers the production cost, because probably Hollywood studios won't shift until they see there's a market, where independent studios are actually making profits.