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Uhhh.. Business users care more about utility and social proof than whether you overuse emojis. I wouldn’t take too much stock in one guys opinion from HN. T

• richrichardsson 4y ago
  > I wouldn’t take too much stock in one guys opinion from HN. 100% this! It could be that there are 500 other viewers being turned off silently, but conversely there could be 500 viewers who find it all appealing. > Test your design and see if it works. How would you go about doing this? A redesign and show it to a sub-set of users and see if there is any measurable difference in conversion? This is one of the hard things I struggle with, and seems OP too, is how to actually measure stuff that doesn't have a (single) "correct" answer, such as marketing choices.
  • r3trohack3r 4y ago
    Read “Don’t Make Me Think” and “RefactoringUI” Both helped me a lot as an engineer needing to do design. They are strong individually but I found them to be a powerful compliment to one another when read side by side.
    • unholiness 4y ago
      To learn usability testing you'll probably want to jump straight to "Rocket Surgery Made Easy", by the same author of "Don't make me think" Steve Krug is a former colleague and brilliant guy, but at this stage learning how to test and hear from your users in practice is time 10x better spent than just learning the theory.
      • r3trohack3r 4y ago
        Didn’t have this on my reading list, thanks for the recommendation!