P&G CFO believes dropping profits had more to do with beards being more popular than anything else: https://qz.com/1680613/pgs-gillette-writes-off-8-billion-as-

P&G CFO believes dropping profits had more to do with beards being more popular than anything else: https://qz.com/1680613/pgs-gillette-writes-off-8-billion-as-men-stop-shaving https://qz.com/1680613/pgs-gillette-writes-off-8-billion-as-... I vaguely remember a somewhat cringey commercial but, did you have evidence indicating this drove down sales further?