From a different angle, if a character is seen drinking a Coke Cola, is the film paying for that shot or Coke Cola? As I understand it, yes! Otherwise, it is

From a different angle, if a character is seen drinking a Coke Cola, is the film paying for that shot or Coke Cola? As I understand it, yes! Otherwise, it is a made up brand, with the goal of no freebies. And consider, if this wasn't done, who gets to pick the brand. The actor? Are they already affiliated, and thus, getting kickbacks essentially? Did a writer, the director, props guy, get cash on the side? So, it is fake generics, or paid brands...