They do pay for the compute time in some way or another so surely they have the same incentive as everybody else to make it more efficient, at least, to increas

They do pay for the compute time in some way or another so surely they have the same incentive as everybody else to make it more efficient, at least, to increase their margin. But yeah, they probably need to evolve from a (very good) two-trick pony into "the microsoft of AI" or something to stay afloat in the long run. That goes for the rest of the smaller AI companies as well though..