3 ms·
It is now morally repugnant to not chase every possible dollar? Unless the brand is directly associated with the big evil of a film, I too am at a loss. Reeses
by 0cf8612b2e1e 4y ago
It is now morally repugnant to not chase every possible dollar? Unless the brand is directly associated with the big evil of a film, I too am at a loss. Reeses Pieces sales famously had an enormous boost after being featured in the movie ET. Other candy companies had refused to be featured in the film.
From a different angle, if a character is seen drinking a Coke Cola, is the film paying for that shot or Coke Cola?
- b112 4y agoFrom a different angle, if a character is seen drinking a Coke Cola, is the film paying for that shot or Coke Cola? As I understand it, yes! Otherwise, it is a made up brand, with the goal of no freebies. And consider, if this wasn't done, who gets to pick the brand. The actor? Are they already affiliated, and thus, getting kickbacks essentially? Did a writer, the director, props guy, get cash on the side? So, it is fake generics, or paid brands...