At 1. isn't that like saying MTV is the king-maker for hits, which is very top-down? Right now I'd say Youtube can be a king-maker, and is much more bottom-up.

At 1. isn't that like saying MTV is the king-maker for hits, which is very top-down? Right now I'd say Youtube can be a king-maker, and is much more bottom-up. My point is I think the strategy can succeed against Hollywood. Who knows, we might even start seeing innovative movies out of this. Right now 75% of the movies released every year are remakes or sequels. Not a whole lot of innovation.