3 ms·
This will not work. The problem has and will continue to be distribution and marketing, not content production. Any disruption to Hollywoods market space must c
by dkhenry 15y ago
This will not work. The problem has and will continue to be distribution and marketing, not content production. Any disruption to Hollywoods market space must center on finding a new distribution and marketing model that can attract the current content producers. Only by separating those two entities can you really disrupt the space.
Right now the people who distribute the content are also the ones who own the rights to it. That is why you have seen such a move towards limiting the rights given to consumers of the media. There was a time when a movie house bought the reel of film and played it as much as their hearts desired. they actually made money off the tickets. That was then shifted to have the theaters pay a portion of each ticket sold to view the movie , removing the ownership right of the theater. Now the theaters don't own the movies, make no money off tickets, and are dependent on the studios for all the marketing. If you as a theater owner tried to buck the trend they would just stop giving you the privilege of screening their films and your out of buisness.
There is a great symbiotic relationship between theaters and studios that just making new content won't disrupt. If you want to "kill hollywood" you need to focus on that problem first, once content delivery and distribution are separated you will open the market for a new generation of content companies.